The marketing plan (compensation plan) of a company is still crucial to the initial investment. In this marketing plan, paying the Distributor is regulated. Here it is important to note what income levels there are and how to reach them. Are there any conditions to qualification in an income level, what is the case with the most network marketing companies, and are these qualifications on a one-time or recurring to meet what may vary from company to company. The most important thing for someone who chooses this type of independence is that the initial investment to cope with are and there is no stressful fixed costs for premises, labour costs and other costs.
Be the financial risk that is already small, goes to zero as legitimate direct selling companies according to the codes of conduct”. That means these companies give their distributors the possibility of one, within a period of 6 months, some even 12 months their To return the initial investment in products and to get your start sum minus 10% fee. This means a maximum investment of 5.000,-euros is a loss in business from 500,-euro. Each company must bring its products and services opportunities in direct sales to the end customer, no money. This channel from the manufacturer to the consumer or user service, should be for a company cost-effectively, effectively in the sales figures to be as nationwide.
That would be the ideal state of which in conventional companies however due to wholesale trade, distributive trade, transport and storage costs, so how sales areas, personnel costs and more expensive advertising never can be achieved providing. The direct marketing offers an enterprise as the name suggests, to bring the possibility of its products through qualified distributors directly to the consumer. The advantages for the company are obvious, apart from manufacturing – transport – and the costs of storage costs for wholesalers, middlemen, salesrooms, staff and advertising.
How to can we capitalize on our company this resource? As first step must learn that though it may be costly to us our brand should be in every corner of our company, from a front painted with the colors chosen where to highlight our logo in the best way possible even in small places, a pen, a holder, absolutely everything you must say who we are. Others is, in this case, the importance of the business stationery that from the moment we get an identity will be integrated into our daily resources. But everything must not only speak of us, but you must also do so appropriately, the brand has to be respected rigorously maintaining its proportions and without altering the original colors although it is used in various media. Another resource to consider can called it associativity and it consists of the union of two or more companies to mutually strengthen their identity and its image before the public, using each other positive features to reinforce their own. In this case we can bring to mind the union between the already named Arcor and Coca Cola which gave rise to Fanta cream, without a doubt a great business link that benefits both companies. In the case of SMEs we emulate this tactic pursuing temporary or permanent partnerships with related companies. So the union is successful and mutually beneficial should give special importance to the choice of the company since it must have similar characteristics to ours, for example by sharing the same levels of productivity or target audiences, you can also choose complement one product with the other as in the case of a local clothing with a shoe store. The choice of this resource will require the implementation of new applications of mark in which both parties are present in an egalitarian way, a design showing the successful union.