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Thus it is more easy to touch the company. Many guarantee that they do not feel difference some making a social action or supporting some institution that needs same aid being to the side of it. This position unhappyly still is majority in our country. The position of the master whom it only demands profit. In such a way, since the leader is of utmost importance in the management of people, it is preferable to see them socially acting of active form instead of seeing defending them only to the interests of the shareholders. I soon wait to see this scene as last and to remember that one day the companies had thought thus.

E, in the future, to be constrangida when reading an article of these begging pra that some day, the companies wake up and change its vision stops with the world that is inserted. REFERENCES ASHLEY, Patrician Almeida..