A bakery of the city of Juina – TM is about a case study, using. With the main results, one concludes that the standardization, training and qualification of hand of direct workmanship had resulted in significant effect of beneficial character, of diverse natures and levels, that managed proactively can result in the attainment of exclusive competitive advantage for the company and consequences profits of market, credibility and improvement of relationship with internal agents external. The boarding proposal if showed efficient e, in short term, resulted important had been exactly reached. This boarding can be extended to other food companies with similar operational characteristics. PALAVRAS-CHAVE: Standardized product, training and qualification of hand of direct workmanship 1.INTRODUO the basic one for the companies is to be prepared for ‘ ‘ moment with cliente’ ‘. Standardized products, training and qualification of the direct man power are the basic tripod.
It must try to learn with the strong points of each sector and to occupy the existing chances. Through these information it searchs to extend and to develop the knowledge on the Process of standardization of the products, training and qualification of the direct man power through theoretical referenciais and of the practical application. It can be used as source of information for the company, since it demonstrates the importance of the efficiency of this process and as to reach it.