How to can we capitalize on our company this resource? As first step must learn that though it may be costly to us our brand should be in every corner of our company, from a front painted with the colors chosen where to highlight our logo in the best way possible even in small places, a pen, a holder, absolutely everything you must say who we are. Others is, in this case, the importance of the business stationery that from the moment we get an identity will be integrated into our daily resources. But everything must not only speak of us, but you must also do so appropriately, the brand has to be respected rigorously maintaining its proportions and without altering the original colors although it is used in various media. Another resource to consider can called it associativity and it consists of the union of two or more companies to mutually strengthen their identity and its image before the public, using each other positive features to reinforce their own. In this case we can bring to mind the union between the already named Arcor and Coca Cola which gave rise to Fanta cream, without a doubt a great business link that benefits both companies. In the case of SMEs we emulate this tactic pursuing temporary or permanent partnerships with related companies. So the union is successful and mutually beneficial should give special importance to the choice of the company since it must have similar characteristics to ours, for example by sharing the same levels of productivity or target audiences, you can also choose complement one product with the other as in the case of a local clothing with a shoe store. The choice of this resource will require the implementation of new applications of mark in which both parties are present in an egalitarian way, a design showing the successful union.
This link will allow us to increase the places and ways in which our brand can be seen and offered to our audiences, approaching them in new and innovative ways that will entice your attention. Lic. Violeta Paputsakis, DG. Manuel Rampulla. Violeta Paputsakis, graduated in social communications; Manuel Rampulla, graphic designer. Both, members of the study PARADIGM solutions communicational, design and communication Studio specializing in corporate identity. Address: 1188 Alvarado. Salta, Argentina.