Every company wants to achieve success in the market. Success means attracting new customers, increase interest in the offered product or service, increase sales and improve company image. Company executives should be able to lead in a crisis, but often it happens that, having reached a certain level of success, the company begins to make some mistakes. Understand, what and why. Why are there errors Robert Herbold, founder and CEO of consulting company Herbold Group, in its time was the lead manager of such successful companies as Procter & Gamble, and Microsoft. He had studied marketing strategies of these companies and names the following mistakes that companies are starting to do to reach a certain level in their work: the loss of a sense of pride and dangerous protectionism illusion that the past achievements and further, without too much effort, will provide success. This is understandable because, as a rule, to achieve a certain level of business requires a great leap, consisting of a large labor throughout the company, well-developed marketing, promotional, financial strategies.
The company is working diligently and as a reward, success comes. But any runner after a long distance comes the need for rest. And the companies – after a long business breakthrough comes a lull, and that's fine. Period of calm is needed. But here lies a certain pitfall – too long 'rest on our laurels' is impossible. And not just because the competitors come on the heels.
And because life, as well as a business – it constant movement forward, searching for new technologies, new sales methods, new ways of working with people, etc. Who does not go forward, he stands on the site, and this – a swamp. The main pitfalls companies Researchers psychology of success Companies referred to various traps. Robert Herbold also found major pitfalls that come companies have reached a certain level.