Example: shop assistant of one of the shops selling home appliances on a daily basis offers several different brands of appliances. What brand of this series in his personal view is number one? – Space for a coach-providing company. 2. Language Client. Education products are not lessons in higher mathematics for the initiated. To ensure that your participants can successfully apply their knowledge, it is important to inform them on the customer's language, ie accessible and understandable for everyone. To be able to simple analogy of a complex device with familiar objects, to bring powerful metaphor, to make a short summary and "on the fingers" to show the main differences and advantages.
As you know, "student copies Master", which means that the coach product important to have a professional and everyday language, focus on customers. 3. Information processing, structure. Whatever the product or service your company, you will always encounter a problem: how provide participants with information on occupation, which, to the development was successful, how to structure and how to present knowledge in a variety of instructional aids. Important question is discussed, usually with the guidance.
But it is Coach decides it all the time with each group. What is the structure of the classes can effectively work out informational material? As we already mentioned, the well-known coaches, "J. Kolb Cycle" in most cases not suitable to conduct information sessions. To obtain a stable result, training for the product must contain 4 main parts: – Introduction: establishing contact with the audience, the inclusion of the topic, task and Planning work – information part: the requisite information – enshrining part: questions, tasks, exercises to consolidate the knowledge received by participants, responses to questions from the participants – estimated part: Test results – important feedback for both coaches and participants for training. 4. Key Skills Trainer for the product – those who need more attention and in the process of training of trainers and on stage recruiting specialist for the job. Outset that perfect knowledge of the subject learning, ie products / services companies, we mean both the first and indispensable condition in detail not dwell on it, with an emphasis namely to "coach" skills. First, of course, presentation skills – a bright, affordable, structured to deliver information to each participant. Skills of public speaking and working with different audiences in numbers: management attention, interaction with the audience, answer questions and manage discussion, verbal and nonverbal components of speech and the structure of speech. Methodological skills: analysis and systematization information on the topic, preparation of reference materials, development of slides, test assignments, tests for the participants. The training program that focuses on the development of precisely these coaching skills, much shorter in duration, while the efficiency of conventional training of trainers on the tasks trainers on the product. Finally. We have touched upon only some of the most pressing issues trainers on the product. It seems important task of developing and promoting special programs entirely focused on the key skills, professional goals and specifics of the coach / instructor for the product. This increases the possibility of customer training, product training improves the efficiency of companies and contributes to professional development and promotion of a coaching profession as a coach for the product. The material was first published by Trainings.ru author: Galina Eliseev – business coach, PhD, Director, Center for training of business trainers "TrenerPROFI", author and host of "Coach of the product"