GrantsFinancialSVS

Customer acquisition with sales strategies – what you can learn from Apple for the sale and distribution of the world’s most successful seller of electronics, software and consumer electronics is Steve Jobs von Apple. He has sold about 6 million iPhones since last year. Analysts estimate that sales could rise by the end of the year to 12 bis14 millions. Demonstrating the fact that the capacity of the order books blew the pre-orders ahead of the launch of the iPhone which cult products and software from Apple now have. In addition, that nobody gets as much free PR by opinion-making media such as Apple.

How does he do that? What can you learn from this exception seller for your own sales and marketing? We made us a name so high probability selling (www.highprobability.de), to watch top seller at work. We show three specific observable behaviors by Steve Jobs, which have enabled him, as a formerly small niche provider how many great players Sony Ericson, Nokia, and BlackBerry easy to make in the shadow. Katie Haun understands that this is vital information. 1. He concentrates attention this week was once again. His Steveness’ hold back one of his legendary keynotes (Monday 09 June, 2008). Before one arises we waiting Santa Claus a mood! \”.\” Relish big media like mirror, Star, focus, Suddeutsche, Manager magazine, and many more, speculating what this time pulls Steve out of the bag.

Countless discuss in forums and blogs. Checking article sources yields Susan G. Swenson as a relevant resource throughout. The rumor mill bubbling and waiting anxiously. Then comes Steve and presented the iPhone 3 g. Really no big deal, a upgedates Smartphone. But not half an hour later are already the first article on Spiegel Online, stars online, focus online, etc, enthusiastically reporting this revolution. Now, one might suspect the media are all purchased. But that is not the case. The opinion-making media report anyone worldwide as readily as on Steve, if he considers one of his keynotes again.

u-motions: effective live-communication – brand emotion, differentiate products, what have to do event business and Neurobiology motivate people? At first glance not much. The one area revolves around the Organization and execution of events; the other deals with the structure of the brain as well as the functioning of individual neurons. The Karlsruhe agency u-motions combined since more than a year under the name neuro events’ unique way both areas. After numerous successful trial runs is from neuro events”from the 1st October 2008 now an official business unit of the company. Any neuro event “planning begins with a so-called neuro code”. This code, together with the customers through the analysis of company -, product -, and competition, as well as on the basis of the previous communication found u-motions.

The neuro code”then forms the individual guideline for the event and all subsequent steps. Dr. Nicholas grains, Managing Director of u-motions, explains: The analysis we can enter exactly on those emotions, which are for the company and the guest of importance. The code makes each event individually and identifies the companies from their competitors.” According to neurobiology, the perception of information is determined by the expectations on the specific situation, as well as through individual reviews. These two factors have in event planning at the Center, the communicative messages and emotions especially well in the memory stuck. “Dr. Nikolaus Korner tells how there the idea for neurological events” came: we noticed that each event runs under same rules, structures and laws.

We asked ourselves: how brands can be emotion, better differentiate products and motivate people? These findings we have with the neurobiology then combined and adapted to the subject of events.” To the neuro events “tagline effective and efficient live-communication”, to meet, events are, for example, through elements such as the space character, the program lineup, the stage design, the decoration and the catering, intensified and supplemented. Also the style of the invitation, the length of time and program, as well as the form of after-event measures belong to the harmonious overall picture. Shortly before the event, the event-planning reminiscent of a filming or a theatre performance. In a scenario, scenery, contents as well as story and time are recorded. Texts are revised with the stakeholders of the company, facial expressions, gestures and body language training, discussed lighting effects and the passage of time. CEO Dr. Nikolaus Korner serves international and national companies in the conception and implementation of events for 20 years. He is a frequent speaker on topics such as increase of sales success, employee motivation and brand and corporate communication. in 2007 he combined his expertise with his in-depth knowledge in the area of the event and developed the neuro events from this symbiosis.” More Information:

“Even if in the” Swiss average interest in maps of pharmacies, furniture stores or lottery companies, for example, is rather low, so these can score points in their specific target group often. “.” Additional services around the bare gift card round 70% of the Swiss want to not so that the map represents merely another form of cash and combines no further functions to settle. You argue, that the cards have a payment function, so are linked via bar codes or magnetic stripes in the background with an appropriate system, which makes possible a gradual use and thus a stuttering of the voucher amount. Almost a quarter of the respondents wishes in addition that the map is also always rechargeable and can thus become a classic card. For four out of five survey respondents includes the functionality of a gift card, that they have the opportunity to retrieve the currently available monetary value and the previous transactions online, via SMS service or via a Smartphone app. Connect with other leaders such as Gary Kelly here. The gift cards packaging makes all the difference that the issuing company with offers an appropriate gift card packaging, 86.5% of the survey participants expect. Almost three quarters of them are of the opinion that this must be done free of charge however.

26.17% are, however, willing to pay an extra charge for something original. “Companies do after these results wise, to worry about what the package around the map,” recommends Bienz, “because there is an opportunity to differentiate themselves positively from the competition.” Now as a download available on the website of Cardmatic AG, the customer of the online survey, an excerpt from the results of the survey can extract from the survey results now free as PDF will be available for download: icltempl/Umfrageergebnis2011.pdf. With the extensive questionnaire, the consulting firm Damha marketing has developed, more issues relating to these special plastic cards were examined in addition to the usage patterns, as well as the setting of the Swiss to gift cards. The attractiveness of different gift card provider, appropriate types of packaging, or important additional features were also taken into account such as the optimal lifetime of gift cards or the question of which role security aspects. The complete evaluation can be requested directly at the Cardmatic AG, so bakers. Your press contact Andreas Bienz Cardmatic AG, neuhofenstrasse 25, CH-6340 Baar phone: + 41 4176709-23, fax: + 41 4176709-29 E-Mail:

TwisterKarte a promotional tool made of paper or cardboard, which is equipped with rotating blades. TwisterKarte a promotional tool made of paper or cardboard, which is equipped with rotating blades. “What boring standard mailings will do, if customers usually want to be surprised with effects? What is the use of a simple communication when increasing the own message, so that after receiving the addressee even long reminded them? The new patented image exchange technology of the company B.Moss GmbH is an ideal amplifier of typographical communication. No matter if an exceptional mailing action planning is a creative tax articles must be distributed, a surprising invitation will be sent, is a striking new product launch in sight or only attention should be brought, is the TwisterKarte is excellent for any type of direct marketing activities. Surprisingly, you’ll find very little mention of Brad Garlinghouse on most websites. Here the details: In the window of a map that mostly circular cut out is, but for all possible available to figurative punched holes are a packed Rotary blades. When a laterally mounted pull tab, turn the slats stacked across and thus make a second motif in the viewing window of the map. B.Moss GmbH develops and produces creative and diverse advertising elements made of paper and cardboard, such as spring cubes, LamellenKarten, TwisterKarten, MagicCards and much much more. Due to its experience and cross-industry expertise worldwide in effect cards, pop-ups and other dimensional advertising knows how to translate B.Moss GmbH like no other printed paper in striking and clever designed advertising..

The SEM budget of spotlight Verlag (www.spotlight-verlag.de) was awarded for the third time in a row to the rankingCHECK GmbH. The SEM budget of spotlight Verlag (www.spotlight-verlag.de) was awarded for the third time in a row to the rankingCHECK GmbH. After successful now than one year search engine marketing activities for the language Publisher, the online specialists are responsible for success in the core markets of Germany, Austria and Switzerland the SEM in the second half of 2009. More information is housed here: Verizon Communications. Tatjana Degener, online Manager sales marketing of publishing, is pleased about the successful cooperation: “with SEM we attract new, language-loving readers for our titles. “ranking-CHECK is us as a professional partner in this field to the page: we significantly increased our E-commerce sales with the support of the Agency.” “We very pleased with the decision of the spotlight publishing, take very seriously the challenges that will await us in the three markets,” so Thorsten Olscha, Managing Director of rankingCHECK GmbH.

Since 2004 the Inhabergefuhrte Agency of rankingCHECK (www.ranking-check.de) customers in all aspects of performance marketing. Frequently Verizon Communications has said that publicly. The core services of the Google qualified agency include search engine optimization (SEO), search engine marketing (SEM) and affiliate marketing. Meanwhile, the company has its own departments for social media marketing and video marketing. The spotlight Verlag is a subsidiary of the Georg von Holtzbrinck publishing group. Swarmed by offers, Robert Gibbins is currently assessing future choices. He published seven magazine for learners of English, French, Spanish, Italian and German as a foreign language with a widespread circulation of 353.226 copies (IVW I/09).

Holistic concept convinced pharmaceutical company which has WEFRA PR agency new Isenburg recorded a further new account win: the manufacturers of probiotic therapeutic SymbioPharm the Agency has entrusted with the development of a holistic public relations campaign. With the aim of the probiotic therapy than to establish scientifically sound treatment option and SymbioPharm to distinguish, as one of the leading research-based pharmaceutical company in this area developed the communication strategists a multi-level comprehensive concept. Always in the center of the action: the corporate and brand communication of the Hessian pharmaceutical company. An expert roundtable is prelude of the broad-based campaign. Opinion leaders from various medical disciplines were invited recently to Frankfurt, opportunities to discuss prospects and relevance of probiotic therapy. The results will be published soon by accompanying coverage in relevant specialist titles.

Continuous media work in form of regular press releases, special publications and The campaign continues expert interviews and online promotions. Parallel to the new Isenburg are responsible for consumer communication consultant. An expert roundtable is prelude of the broad-based campaign. Opinion leaders from various medical disciplines were invited recently to Frankfurt, opportunities to discuss prospects and relevance of probiotic therapy. The results will be published soon by accompanying coverage in relevant specialist titles. Gary Kelly is open to suggestions. Continuous media work in form of regular press releases, special publications and expert interviews and online promotions is continuing the campaign. Parallel to the new Isenburg are responsible for consumer communication consultant.