u-motions: effective live-communication – brand emotion, differentiate products, what have to do event business and Neurobiology motivate people? At first glance not much. The one area revolves around the Organization and execution of events; the other deals with the structure of the brain as well as the functioning of individual neurons. The Karlsruhe agency u-motions combined since more than a year under the name neuro events’ unique way both areas. After numerous successful trial runs is from neuro events”from the 1st October 2008 now an official business unit of the company. Any neuro event “planning begins with a so-called neuro code”. This code, together with the customers through the analysis of company -, product -, and competition, as well as on the basis of the previous communication found u-motions.
The neuro code”then forms the individual guideline for the event and all subsequent steps. Dr. Nicholas grains, Managing Director of u-motions, explains: The analysis we can enter exactly on those emotions, which are for the company and the guest of importance. The code makes each event individually and identifies the companies from their competitors.” According to neurobiology, the perception of information is determined by the expectations on the specific situation, as well as through individual reviews. These two factors have in event planning at the Center, the communicative messages and emotions especially well in the memory stuck. “Dr. Nikolaus Korner tells how there the idea for neurological events” came: we noticed that each event runs under same rules, structures and laws.
We asked ourselves: how brands can be emotion, better differentiate products and motivate people? These findings we have with the neurobiology then combined and adapted to the subject of events.” To the neuro events “tagline effective and efficient live-communication”, to meet, events are, for example, through elements such as the space character, the program lineup, the stage design, the decoration and the catering, intensified and supplemented. Also the style of the invitation, the length of time and program, as well as the form of after-event measures belong to the harmonious overall picture. Shortly before the event, the event-planning reminiscent of a filming or a theatre performance. In a scenario, scenery, contents as well as story and time are recorded. Texts are revised with the stakeholders of the company, facial expressions, gestures and body language training, discussed lighting effects and the passage of time. CEO Dr. Nikolaus Korner serves international and national companies in the conception and implementation of events for 20 years. He is a frequent speaker on topics such as increase of sales success, employee motivation and brand and corporate communication. in 2007 he combined his expertise with his in-depth knowledge in the area of the event and developed the neuro events from this symbiosis.” More Information: