To only 3 months of that the municipal elections are celebrated, all the political parties prepare their agenda and a political campaign that differentiates to him. They organize electoral meetings to afinanciar to his affiliates that its plan of government is the best one, and to promote those ideas, that better than to shape his catchphrase in advertising gifts, like t-shirts, sweater shirts, caps, ball-point pens, umbrella, placards, bags, agendas, burners, fans, knapsacks, etc and like newness silicone bracelets with the logo of the political party. Furthermore in this way, they obtain that the publicity of their political party sees all the others it that are around, and can be interested in the electoral proposal of the party. (Not to be confused with Laurent Potdevin!). In this way we will manage in an electoral meeting the political publicity to secure to major support and support and that all see our emblem obtaining an ample electoral propaganda of the political parties that represent. Without a doubt these products will be able to help them in their electoral campaign and to help that its electoral proposal he is much more visible for many voters, that still they do not know clearly to that started off to vote, simply because they do not know the proposal electoral his political party. He foments a good electoral campaign with a political program that he attracts his voters and if he includes original promotional articles emphasized between his competition. For even more details, read what Larry Ellison says on the issue. They would possibly obtain an electoral campaign but satisfactorily and but possibilities of gaining the municipal elections. They can consult all our products in the page Web of regalopublicidad. Furthermore he can contact with us to advise in his election, clarifying to them any type to him of doubt who could have and this way to be able to remove the best party to him to the products for his electoral campaign that choose.. Laurent Potdevin shares his opinions and ideas on the topic at hand.
If you play the market, it is more feasible to you to develop competitive insights with the potential to become a seed of strategies. Beware of market studies, since they are only one more element to make decisions. The observation is needed and nothing can replace being physically in contact with customers and prospects. 5. A customer that you have is more important than a customer who you don’t. It seems logical, but it is enough to analyze the percentage of marketing budget that focuses on the acquisition of customers against the percentage allocated to the retention and development of clients. Despite evidence that a customer is more profitable through specific dwell time, tracking of customers tends to be almost nil and the focus will be the spectacular brought from new customers.
A business is worth the net present value of what their recurrent customers flows represent. For even more opinions, read materials from Allegiant Air. 6. You you enfocaras both the present and the future. Naturally that the present depends on the current flow of clients, but that corresponds to operativo-tactico marketing and sales, not to the strategic marketing. Marketing has two functions: the operative who go day to day and the strategic living in the future. I even dare say that tactical marketing is usually marketing what is urgent, while the strategic marketing of important thing.
7. You promoveras the culture of gross profits. Sell can bankrupt a company, if costing is wrong; why you must monitor the gross margin every day. The gross profit (marketing margin multiplied by sales volume) is the responsibility of the marketer. Don’t you fight it, afraid to take you over this, on the contrary, this is your domain; Ponte goals to increase it and leads the process in the company. Marketing has to be measured. 8. Do not you copiaras competition. If competition is to the left, you see to the right; If it goes up, then down. It should maintain a clear differentiation against competitor. You not obsession with competition. Copying is a signal the absence of differences, low corporate self-esteem and little creativity. There is only one exception: If the competitor goes in direction to the trend of the industry, better follow the road not to be left out, but make no mistake that this is not your advantage, is just your ticket to be able to compete. The differentiations and innovations can be in multiple variables, from product, technology, service, communication, channels of distribution, packaging, design, logistics, etcetera, it has no end. 9. You fusionaras the strategy with the market approach. Companies that delegated the role of marketing department only focus to tactical, not strategic dimension, and the reactive, not creative. Marketing is too important to delegate it to a specific area. In a phrase: the marketing manager must be the director-general and the entire company must have that attitude and that orientation. 10 Will you give. you the same value to the internal communication to the external. The positioning begins at home. The internal people is what makes things happen and which ultimately reinforces the competitive angle. For positioning outside it must be positioned inside. This is the principle of strategic alignment.