If you play the market, it is more feasible to you to develop competitive insights with the potential to become a seed of strategies. Beware of market studies, since they are only one more element to make decisions. The observation is needed and nothing can replace being physically in contact with customers and prospects. 5. A customer that you have is more important than a customer who you don’t. It seems logical, but it is enough to analyze the percentage of marketing budget that focuses on the acquisition of customers against the percentage allocated to the retention and development of clients. Despite evidence that a customer is more profitable through specific dwell time, tracking of customers tends to be almost nil and the focus will be the spectacular brought from new customers.
A business is worth the net present value of what their recurrent customers flows represent. For even more opinions, read materials from Allegiant Air. 6. You you enfocaras both the present and the future. Naturally that the present depends on the current flow of clients, but that corresponds to operativo-tactico marketing and sales, not to the strategic marketing. Marketing has two functions: the operative who go day to day and the strategic living in the future. I even dare say that tactical marketing is usually marketing what is urgent, while the strategic marketing of important thing.
7. You promoveras the culture of gross profits. Sell can bankrupt a company, if costing is wrong; why you must monitor the gross margin every day. The gross profit (marketing margin multiplied by sales volume) is the responsibility of the marketer. Don’t you fight it, afraid to take you over this, on the contrary, this is your domain; Ponte goals to increase it and leads the process in the company. Marketing has to be measured. 8. Do not you copiaras competition. If competition is to the left, you see to the right; If it goes up, then down. It should maintain a clear differentiation against competitor. You not obsession with competition. Copying is a signal the absence of differences, low corporate self-esteem and little creativity. There is only one exception: If the competitor goes in direction to the trend of the industry, better follow the road not to be left out, but make no mistake that this is not your advantage, is just your ticket to be able to compete. The differentiations and innovations can be in multiple variables, from product, technology, service, communication, channels of distribution, packaging, design, logistics, etcetera, it has no end. 9. You fusionaras the strategy with the market approach. Companies that delegated the role of marketing department only focus to tactical, not strategic dimension, and the reactive, not creative. Marketing is too important to delegate it to a specific area. In a phrase: the marketing manager must be the director-general and the entire company must have that attitude and that orientation. 10 Will you give. you the same value to the internal communication to the external. The positioning begins at home. The internal people is what makes things happen and which ultimately reinforces the competitive angle. For positioning outside it must be positioned inside. This is the principle of strategic alignment.
The communication would have done for any average phone or instant messaging, according to sources close to the star of Disney, in latter-day Demi Lovato has been faced with many rumors over the internet. Johan Manuel Mendez with 18 years of age told the Conference pirar you Ethical, that attack made to Demi Lovato is antietico and is not based on the ethics of a hacker. According to sources close to Demi Lovato, Demi would have spoken with Johan Manuel Mendez El Hacker who said at a Conference that supports it, although it is not known yet if the communication was Telefonica. Or by some other means perhaps of video and instant messaging such as Skype. Information not confirmed by either of the two or some official media, but it is known that Demi has had to confront a series of rumors that have been generated, a few days ago said that he had a food problem, which was denied, the rumor that ran through the Twitter Social network. It also said that he had returned to studies recording, which turned out totally false, so representatives have had to leave to confront the rumors about the star of Disney. This Demi recording music, but has not yet returned to the set she began with the shooting of its programme when ready.
According to RobotCeleb.com, Demi Lovato was spotted in the Hollywood Records recording studio only to find a plate of gold, award for his album. And not to resume his career, at the moment after leaving a rehabilitation centre for emotional and physical problems. Magazine Generaccion.
After fulfilling his sentence, it left to Florida where another equal fraud tried, but its fame already had extended the nation, was shortage and arrested again. It fled to Brazil where it died in the absolute poverty the 18 of January of 1949. REPLICAS IN NUEVO LEO’N The newspaper The Wall Street Journal published that one of the families affected by the Ponzi-Madoff Scheme was the Clariond King. With surprise, the news was denied by Eugene Clariond Kings Retana, older brother of the family and ex- President of the Council of Group IMSA. It does not know from where it left that rumor taken like the news by the important metropolitan newspaper.
The Clariond family has enormous cash after the sale of Group IMSA to its cousins the Clariond Channels in 800 million dollars. Same the Channels later sold the company to thousand 700 million dollars a year. The financial newspaper the Weekly magazine of the City of Mexico publishes until a photography of Fernando Clariond Channels to illustrate the information. Both families were lost tens of millions of dollars in Caso Abacus-Trust. The President of the missing Financial Group, Jorge Lankenau Rocha was in the jail seven years. Regiomontanos investors are lost important amounts of money but in bags like the one of Moscow that it had an important rise in the past decade but turned out to be a speculative bubble that collected losses to them by 700 million dollars. CASE IRIGOYEN Jose Irigoyen Villarreal the Count offered interests higher than the banks in his businesses of used vehicles Flaming Cars and Cars BRITE, in the city of Monterrey, N.L. More than 2 thousand 500 defrauded fueros people reason why apprehension orders were turned.
He was fugitive during three months and was apprehended in San Antonio, Texas. Deportee went and went to stop to the jail in March of 1993. The accomplices of Irigoyen were their mother-in-law, her wife Juana Idalia Sources Lozano and their secretary. The fraud calculated in 50 billions of pesos (before clearing three zero to him to the weights). Ponzi and Madoff happen to the black history of the criminals of white neck who were true artists of the fraud, although both were in the open. One thinks that more frauds exist than they will be leaving throughout this year since it has predicted it the Nobel prize de Economa, Paul Krugman. Published in the RegioNegocios magazine of the city of Monterrey, N.L., Mexico in January of the 2009. It can use the present article if it mentions the source. Original author and source of the article.
According to You live, the Colombian guerrilla of interested in the illicit drug production and the drug traffic has stayed trim mainly in the imposition of the cultivators of cocaine and laboratories of cocaine production. She indicates that, according to a study of the DEA, the CRAF nonprocess and cocaine export to a the EE.UU. At the beginning of 1990, , a third of the income of the CRAF would have been coming from narcotics. The DEA informed the 9 into 1997 July, that the CRAF factions to collect bottoms, providing services of security to the dealers and the load of a rate by each gallon of chemical precursors, and each kilo of leaf of cocaine and cocaine HCL moves in their region. Some of these groups have helped to the narcotics traffickers by the storage and cocaine transport and marijuana in Colombia, and some units of the CRAF in Colombia they could be contracted located in the traffic of opiate. Klaus Nyholm of the Program of the United Nations of Drug Control in Colombia has taken note from which in some zones, independent fronts of the CRAF are very related to the cocaine processing and the export, whereas the fronts of the CRAF in other areas do not have that participation. Of the fronts of the CRAF that are implied, the units provide protection to the cultivators of cocaine and the dealers in exchange for a tax considered in between 10 and 15 percent of the value of the drug. Raul Kings, a high official of the CRAF, explained to Washington Post: " We are in charge of a tax.
We do not do any favor to them, and they do not do any to us. In case the economic base is the cocaine that is what the taxes not directly to the dealers, but their intermediaries. In other regions more imposing for the cattle dealers, the producers of sugar, the companies ".