Attractive support programme for integrated customer relationship management / parallelism to the IT & business and DMS EXPO provides a view on complete company IT. Stuttgart 30 August 2013. From September 24 to 26 held for the first time in this year parallel to the IT & business and EXPO-DMS, CRM-expo in Stuttgart. The attractive framework programme shows that the leading trade fair for customer relationship management is well arrived at their new venue. Best-practice examples and expert panels demonstrate the visitor examples, successful strategies and campaigns around customer relationship management.
Panel discussions on current topics are on the agenda as the live comparison of CRM systems and the CRM award ceremony. The Federal Association for information technology, telecommunications and new media (BITKOM) the VDMA is engaged as a professional, the Professional Association software as immaterial. The CRM-expo is the exhibition Federation extra weight”, it brings Ulrich Kromer, Managing Director of Messe Stuttgart, to the point and explains: this around 450 exhibitors, who will present their products and services from all areas of enterprise IT in Stuttgart this year including key players such as IBM, Microsoft and SAP. This great potential for the future is.” Due to the ever fiercer competition, professional customer relationship management for all companies is essential. While CRM is more than just it. Rather, it concerns a holistic strategy, where is the customer at the heart of all business activities. The efficient implementation of measures among the customer acquisition and retention as well as, for example, expansion projects. At the CRM-expo, are these issues on two action areas in the Center and are supplemented by newly emerging disciplines, such as the integration of social media data (social CRM) and relationship management in all directions, for example, to employees, suppliers and the competition (xRM). In the context of acquisa tags on September 24 at the CRM-expo the talks revolve around CRM as a change process, the applies to the entire enterprise and the entire value chain.