Segmentation Strategy

The highest values achieved in the study indicated strategies lower costs with 25%, followed by quality (21%), the market service (14%), the innovation and profit (11%). The remaining strategies are below 10% and the farthest of all is the high segmentation strategy with a score of 4%. a The companies set their goals of innovation based on the needs of the production process (32%), the means and resources (28%) and the directives of higher organism (18%). a In all companies a greater or lesser extent, technological trainings are held regularly and acquisitions of technologies incorporated into the capital. These innovative activities are aimed at reducing fundamental operational costs (23%), improving product quality (17%) and / or achieve positive impact on working conditions and safety (15%). a Only four (4) companies (40%) have a budget for R + D + i, which is inadequate, accounting for 0.86% of total commercial production and 0.43% of total revenue, which is a major constraint.

Added to this is that the budget is done informally and that the a gastosa (investment) related to these activities are not funded properly, so you do not know or control the actual expenditure of the activities of GTI. a Despite these problems, in the companies are engaged in innovation. R + D + i more developed in these institutions are concerned with the development of new or improved products (29%), the implementation and certification of quality systems (21%), the application of management techniques advanced (17%) and significant changes in organizational structures (13%).

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