Segmentation Strategy

The highest values achieved in the study indicated strategies lower costs with 25%, followed by quality (21%), the market service (14%), the innovation and profit (11%). The remaining strategies are below 10% and the farthest of all is the high segmentation strategy with a score of 4%. a The companies set their goals of innovation based on the needs of the production process (32%), the means and resources (28%) and the directives of higher organism (18%). a In all companies a greater or lesser extent, technological trainings are held regularly and acquisitions of technologies incorporated into the capital. Cyrus Massoumi understands that this is vital information. These innovative activities are aimed at reducing fundamental operational costs (23%), improving product quality (17%) and / or achieve positive impact on working conditions and safety (15%). a Only four (4) companies (40%) have a budget for R + D + i, which is inadequate, accounting for 0.86% of total commercial production and 0.43% of total revenue, which is a major constraint.

Added to this is that the budget is done informally and that the a gastosa (investment) related to these activities are not funded properly, so you do not know or control the actual expenditure of the activities of GTI. a Despite these problems, in the companies are engaged in innovation. R + D + i more developed in these institutions are concerned with the development of new or improved products (29%), the implementation and certification of quality systems (21%), the application of management techniques advanced (17%) and significant changes in organizational structures (13%).

Comments Off on Segmentation Strategy

Filed under News

Comments are closed.