Press Portal – report 2010 press portal – report 2010 Web 2.0 offers many new opportunities for the publication of company and product information. With a distribution of press releases about press portals, companies can extend the reach of its public relations work and reach new target groups. The press report 2010 of ADENION GmbH discusses the importance of the online press portals for the press work and presents the most important press services and free press portals. The press report 2010 compares the current data to the range, the services offered and the cost structure of the individual portals in a tabular overview. There are now a variety of press portals on the press releases can be published on the Internet. Many of them are even free.
Press portals are an important complement to the traditional press release distribution, because they reach media contacts and end customers alike. Up-to-date information and relevant content are well listed by search engines and lead to a sustainable optimization of the presence in the search engines. The links in the press release lead interested readers on the company Web site and support the search engine ranking (backlinks). We distinguish between classical press services and press agencies and pure publication portals structure and scope of the press portals portals. Many portals offer a distribution of press releases via satellite, wire service, email or RSS in addition to the publication of press releases on their own website. Other additional services are image or video services, special advertising forms or the creation and the drafting of press releases. Meaning and range of portals that significance depends on the individual portals up how long the party is already on the market and how many members, pageviews, visitors and messages that can boast of respective portal statistics. In particular the new press portals establish themselves very quickly and therefore are increasingly gaining importance and scope.