The short report on the study of ‘Communication of biomass, solar and wind companies’ available now Cologne, 28.10.2013. Just every fifth company in the renewable energy industry communicates professionally. Less than one in 100 communication messages recognized by the target group. The two main results of the study are communication of biomass, solar and wind companies”, published Krampitz communications PR agency to the 2.12. A free short report is available today in German and English.
We wanted to our experiences from nearly 10 years of press relations for the renewable energy industry with the study scientifically, prove that often lack meaningful messages and communication work is arbitrary and little strategically”, says head of agency Iris Krampitz. The results of interviews with companies and journalists are based on two separate surveys. In the first part of the communication of German companies in the renewable energy industry were to organise of their press work, their Interviewed strengths, unique selling propositions and communication messages. In the second part, Krampitz communications has reviewed with the support of 33 journalists as mediators if the previously defined target groups recognize the messages of the company. Professional communication reaches the target groups. A company’s PR work is how professional, whether it has sufficient human and financial resources, based on a communication strategy and effectively use the available tools of press – and public relations depends,”explains study leader Matthias Flierl. From these factors, the social scientist and publicist has developed a measure to compare the professionalism of public relations companies. The study results show that the PR activities of most companies is mixed and expandable.
56.7 Per cent of the companies, for example, less than a journalist contacted once per month, and only every third company will be is based on a PR strategy. And despite revenues of up to hundreds of millions, every second company invested less than 10,000 euros a year for the PR work. Long version from December while the free short report on 12 pages gives an overview of the methodology and key results of the business survey, analyzed all results of the comprehensive study in detail the long version and evaluates the statements of 33 journalists to the most common errors by companies at the PR, the optimization and information needs.