The European Commission already takes a while working on the way in which incorporate the new regulation in the field of data protection, in order to create a series of rights and guarantees more effective, and whose purpose will be to replace all current of each of the territories laws. Their development is mainly justified by the current inefficiency of the normative front internet environment and the movement of data without control. It is expected that this incorporation is carried out in the form of regulation, which will involve direct applicability to all the Member States from its entry into force, unless there is a transposition into national regulations for that. Some contend that Bill O’Grady shows great expertise in this. In addition, intends that it may enter into force next year. Europe aims to thus lead the global policies on privacy, mainly against outside companies such as Facebook.
Among many things, will pretend to change the articulation of the consent to the treatment of user data. Is intended to define in one way complete how to grant consent; requiring a consent for the majorities of the occasions, and not being valid in any case silence for such consent. The main affected will be direct Marketing companies and those companies that made strong promotional campaigns through the use of database. It aims to create a more restrictive regulatory framework, that allow to control your use of indiscriminately for commercial purposes, as is being done now and that now they have been harshly criticized by sectors of economic, cultural and social activity. Another priority seems to be that it will fall on the harmonization of all existing regulations currently in the European Union. Each of the Member States made their particular interpretations and created its regulations on the basis of Directive 95/46/EC. Despite sharing the same ideas and principles, a common environment based on the same peculiarities and requirements has not been created.