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Products that rests in a good quality. It considers the Chair, which is necessary to link over to the professionals of the company through new values that guarantee satisfaction to consumers within a culture of market that prevents them to increase a consumerism which is often detrimental to keep in mind which indicates Jarrin on the fact, that industrial development has brought countless economic benefits, but has not been able to comply with the role of development and growth of the members of the companies and therefore of the society. Competitive pressures and the vision of the worker as one resource, in addition limited, have affected the motivation and identification of people, taking in the majority of cases workers rented or buy-mentidos, but not yet committed, because it has not been able to invite to the hearts of the people to the place of work. The most visible results in this sense are: high turnover of staff, internal demoralization, loss of productivity and competitiveness, little creativity and the formation of an environment that discourages or valued human development. In the social, stress, ambition and a competition for survival which does not allow nor promotes higher levels of human development, with high social costs, which spiral, then hit and back to companies and societies. Professor estimated the importance of providing professionals comprising it, identify with the ethics, morality, human talent, cohesion of teams, commitment, spirit of belonging, responsibility and needs of achievement, performance, creativity, use suitable potential that all we have, for it provides them the content and use of the main tools for personal growth that allows you to generate the necessary transformationson pro give step to values that benefit all. Management by values implies: generate greater internal cohesion where the commitment is to factor fundamental.

Generate a better external image, thanks to the relationships based on confidence in the long term facilitate the transition between generations of command since ways to act and progress are shared. Increase ethics at all levels of the company reducing losses dishonest acts, theft or fraud. To facilitate the selection of staff, thanks to previously defined profiles. Develop a chain of reliable leadership and committed to the philosophy of the conclusions Venezuela company our interest, debate at the present in a turbulent scenario thanks to political instability and many effects that has generated the current Bolivarian revolutionary Government, which is committed to instituting a new socialism according to the characteristics of modern times. All this has given rise to the Venezuelan business sector currently addresses a serious crisis in its operation, productivity, until the end, that many companies have withdrawn, closed.

All this has also brought as a consequence that is serious changes in the management of its operating capacity makers to express and manifest a new leadership who knows how to function within a management of values that allow, adopt a management philosophy, moral and business consistent with any clearly defined line of thought. Be present, seeking management, members of the business organization to commit themselves and act in a coordinated and coherent manner with respect to the business philosophy. Remember what brings us, that a management based on value, constitutes the most powerful tool that has a company to measure and identify the sources of his generation within the company, as it allows the union between financial decisions and strategies of the company long-term.