Or, basically, what it for. The concern of many businessmen is to create new job functions, which, at first, seem a good idea, but then with the passage of time, are not so beneficial to the operation of the company as it seemed that Yes was going to be. In the case of the Community Manager, many may think that doesn’t justify putting one or more persons to perform these functions, but once you finish reading this article, you’ll probably want to have one working for your company. The CM is a professional dedicated exclusively to the management of the online community to which the company belongs. Said in other words, it is who is responsible for monitoring the interactions that may have the company or site users or users may have among themselves in the community spaces of the company Facebook page, chat rooms, blogs, etc is clear that the importance of the post of the CM has been increasing, grow the followers and the size of the online community. There comes a time that is necessary, on the one hand, sort and moderating what people there say. But it is also important to offer a professional service, with personal dedicated full time to serving the communications of the company through this channel.
CM becomes, then, the voice of the company to the community. This is why who is dedicated to this function must have a purely social, profile similar to the who is engaged in public relations which is what is actually: public relations, but online. You have a CM provides a plus of value to the service that may be provided by a company or a brand. It is the guarantee that there is always someone flesh and blood to respond to complaints, concerns or complaints from customers, or simply need to care post sale (installation, explanation of functions, education about the use of the product).