Another important factor is the testimonies. It is a powerful tool because if there are people who already have proven the product and have obtained results and so that product offers, that makes him feel the people who visit the page that they also can, if other people could, they will be able. Then, that clears a little to them the stress of being swindled and do that it is an effective page of sales. Also the emblems to name some characteristics and benefits of the product or service are important. This way the person will know what is what the product offers to him and what is what is going to obtain buys if it. Like the videos also are excellent, since to many people they like to see videos more than to read.
Here it is explained a little what the product or the testimonies treats, etc. Are some pages that can have a test of gains, for example, if it is a product that helps to make money, a test of gains is something crucial that also must have to demonstrate that the system that it sells he works. Another one example, if it is a product that helps to lower of weight, a test would be to place a photo of a person who before had overweight and after to have proven the product, a test of to have become thin. Another effective and very important also equal thing of within the pages of sales, this the guarantee of the return of the money. They are effective because they revert the risk. As I commented before, the people often feel certain fear of being swindled, then, if we offer the return of the money, that buys calm the product and that, in addition, if that product does not fulfill the expectations that person wanted, we would be reimbursing 100% of its money.
Doing that, the people would not feel stress at the time of buying the product and would cause that more sales were generated. It is certain well that people exist who take advantage this situation of return of the money they request and it, although are in agreement. Then that in fact can happen, but in the end it would not have to matter, because the fact to have a guarantee causes that more sales are generated than the returns that can be gotten to have. Then, it is important that a guarantee of return of the money of products or services is offered that we promote. Soon more down in the end, she must have a call to the action where one invites the person to prove the product without risk, taking action today. Indicating the forms of payment, price, etc. If we are in the presence of a Web site that is designed with these principles, we are in the presence of an effective page of sales because it will sell by you. If the Web ” vender” does not know; people simply will not buy. If your Web secures 1 sale by each 100 visits that arrive, then Your Web knows to sell.