Getting Potential Clients

Within all the advertising supports that are used, postcard (or postcard) is one of the best resources of marketing and publicity. The format of postcard has a similarity to one approximately the calling card although size superior, being of 16 x11 cm, allowing to include more information than a conventional card. Why It can Be used? – Professional Promotion. If you work in some independent profession you can use postcard like presentation means. For independent and freelance. (Photographers, musicians, actors/plastic actresses, models, artists, designers, plumbers, services of reforms ) – Product Promotion or Service One of the advantages is that this format allows to send a direct message and of great impact, being able to catch the attention of the public. Although so that postcard is effective and manages to catch a potential client it must follow a series of you rule: 1.

To concentrate in a single objective We tend to think that when we offer more, major possibility of sales we will have. But it is demonstrated, that more sales are generated when the attention in a single product concentrates to when many options appear. It avoids to present/display more of a product or service because of this form you are going to turn aside the attention and to bring about indecision. Recently I read that, in an occasion, a test through a program was done of teletienda presenting/displaying in two announcements the same product. In the first announcement, was a single model of clock and in the second, it occurred to choose between 9 models.

It was verified that the announcement that showed a single model had generated a 60% more of sales than in which I appear 9 models. This demonstrates that you will have a percentage of greater success, if in your advertising postcard you center your strategy in a single objective. 2. To direct to the reader to conduct a battle the information space is very brief, therefore, once you have caught its attention and its interest you must direct to the reader to that it extends his information or it goes to a certain place.

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